Easy Taxi, a new taxi ordering service available in Egypt (mainly Cairo). I think the service started in Egypt in August 2013. Ogra, the Vodafone and Sawari Ventures backed company was supposed to hit market first, but they didn’t yet.
Easy Taxi is available in 20+ countries and expanding rapidly powered by $32 million in funding. I guess Ogra has only raised about $200k so maybe this is part of why their service is not operating yet.